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CLARA - Illuminating Serum

Full Size (30ml)
Mini (10ml)

FREE shipping on orders over $65USD

FREE 30 day return policy

CLARA is a potent, concentrated serum formulated to brighten, strengthen and balance the skin. It addresses everything from uneven skin tone, hyperpigmentation, redness and dehydration to enlarged pores and oil-overproduction. 

Made with a blend of bio-active phytonutrients, skin-identical ingredients and vitamins (Vitamin C, B3 and B5) Clara is not only capable of tackling the above skin concerns but it also supports the skin's barrier function and stimulates the production of ceramides, collagen and elastin.

Featuring Potassium Azeloyl Diglycinate which is the latest advancement in the green beauty chemistry field. It is obtained from the condensation of Azelaic Acid mixed with glycine allowing the release of all skin benefits of Azelaic Acid but without the drying effect usually associated with this ingredient making this serum perfect for skin prone to redness and dehydration.

Clara serum addresses:

  • Skin hyperpigmentation
  • Uneven skin tone and post inflammatory scars
  • Skin oil-overproduction and enlarged pores
  • Skin redness and inflammation
  • Skin dehydration
  • Supports the skin's barrier function
  • Stimulates the production of ceramides, collagen and elastin

How to use

Once a day in the morning. Apply a pea size to freshly washed and slightly damp skin. Follow by your moisturizer, you don't need to wait for the product to completely sink in the skin before applying the next step of your routine. 

Key Ingredients

(Vitamin C) Magnesium Ascorbyl Phosphate  is a more-stable water-soluble derivative of L-ascorbic acid that is used as an excellent additive in the modern functional whitening cosmetics. It has the same potential as Vitamin C to promote skin collagen synthesis, prevent free radical damage and inhibit melanin. Moreover, magnesium ascorbyl phosphate helps protect the skin from ultraviolet rays and it is not irritating to the skin unlike L-ascorbic acid.


Niacinamide (vitamin B3) is a water soluble vitamin that offers a wide range of well-documented skin benefits. 

  • Research has shown that niacinamide can help fade hyperpigmentation on the skin. Adding niacinamide into your skincare routine can literally help lighten the skin over weeks.

  • It promotes the production of ceramides and elastin, both vital components of the skin barrier function. This results in a more hydrated, healthy skin that can better defend itself against moisture loss and outside irritants.

  • Niacinamide helps regulate and stabilize oil production in the skin. This goes back to restoring the strength of the skin barrier and, more specifically, the sebaceous glands in the skin that produce oil. This ultimately results in visually reducing the size of the pores and less acne formation.

  • When applied topically, niacinamide converts into nicotinamide adenine dinucleotide (NAD), which has potent free-radical fighting antioxidant properties. This is crucial to skin health, as DNA damage can occur invisibly in response to a number of everyday stressors, including environmental pollution and ultraviolet (UV) radiation exposure. In increasing the amount of NAD, niacinamide works to reduce oxidative cellular damage within skin cells.

  • Topical use of niacinamide has also been shown to decrease skin redness and blotchiness, making it perfect for rosacea prone skin .

  • Niacinamide is also skin calming and anti-inflammatory 

Research suggests that niacinamide can start to improve acne and hyperpigmentation within two to three months, while oil production and skin barrier can start to see changes within a month. Niacinamide has lots of skincare benefits and, usually, no major side effects are documented. 



Glucosamine is a “skin identical ingredient”, meaning it’s found in our skin in the spaces between the cells, and it is used to maintain skin’s barrier abilities and reduce dryness. Studies have shown that N-Acetyl Glucosamine (NAG) can increase collagen production, increase moisture content of the skin, increase skin elasticity, increase exfoliation, and increase the speed of wound healing.

N-Acetyl Glucosamine has been shown to reduce hyperpigmentation and can be combined with niacinamide to further increase its ability to reduce hyperpigmentation. Glucosamine is an amino sugar that has skin exfoliating properties similar to alpha and beta hydroxyl acids without the irritation.  NAG can normalize the exfoliation of the stratum corneum, so it can be a good replacement for acid based exfoliation ingredients that might annoy sensitive or rosacea prone skin.


Potassium Azeloyl Diglycinate. Another ingredient with very well documented skin balancing properties is  Azelaic acid. This is a naturally occurring acid found in grains such as barley, wheat, and rye. It has antimicrobial, anti-inflammatory, and skin tone balancing properties which make it effective in the treatment of skin conditions like acne and rosacea.

However, its limits in topical formulations are well known, even when it is used at lower concentrations than the pharmacological ones. Firstly, a high percentage amount is required to be effective. Secondly, being insoluble at high concentrations, it provides poor cosmetic properties to the formulations, which result in thick and difficult to spread over the skin.

In order to overcome these problems a new molecule, Potassium Azeloyl di-Glycinate, has been produced. Potassium azeloyl diglycinate is a water-soluble ingredient obtained from the condensation of azelaic acid mixed with glycine. The glycine gives it a hydrating/moisturizing effect that helps improve conditions for compromised skin. It exhibits very high water solubility, high specific activity at low concentration, low toxicity and adequate chemical stability and compatibility. Serial cosmetic efficacy essays have been carried and the results were very promising. It proved very effective as a skin whitening agent and sebum normalizer. In addition, other skin parameters like moisturization and some elastic properties show remarkable improvements.

Turmeric has been used in Ayurvedic medicine to treat a variety of ailments and as a natural skin-enhancing ingredient in the Eastern cultures. Today, many studies show that Curcumin, the active phytonutrient in Turmeric, has antibacterial and antimicrobial properties, which helps to reduce acne flare ups, relieve redness, lighten blemishes and provides the skin a bright complexion. Turmeric is also very soothing and excellent ingredient for people with rosacea prone skin.


Milk Thistle Extract contains Silymarin, which belongs to a range of flavonoids, better known as phytonutrients. Medical research has repeatedly shown that Silymarin has skin whitening properties as it significantly decreases skin melanin level when applied topically, decreases erythema (skin redness) and it has significant anti-inflammatory properties.

Milk Thistle is also reputed to have anti-acne properties, to smooth the appearance of wrinkles and skin roughness and it is an excellent anti-oxidant.

Licorice has been traditionally used for promotion of wound healing. Licorice root extracts protect the skin against oxidative stress injuries, accelerate wound epithelization, ameliorate remodeling at the wound site, and efficiently reduce the symptoms of atopic dermatitis. Glabridin is the bioactive phytonutrient in Licorice that has many properties potentially beneficial in cosmetic products. It acts as antioxidant, estrogenic, anti-inflammatory, and skin-whitening agent. It displays skin depigmentation activity and is being incorporated in topical products intended specifically for that purpose.


Full Ingredients List

INCI: Aqua, Vanilla Planifolia Fruit Water,  Magnesium Ascorbyl Phosphate (Vitamin C), Potassium Azeloyl Diglycinate (Azelaic Acid Derivative), Niacinamide (Vitamin B3), N-Acetyl Glucosamine, Propanediol, Lactobacillus/Arundinaria Gigantea Ferment Filtrate (Bamboo Bio Water), Panthenol (Vitamin B5), Sodium PCA, Sodium Hyaluronate (Hyaluronic Acid), Sodium Phytate, Benzyl Alcohol*, Glycyrrhiza Glabra (Licorice) Root Extract, Curcuma Longa Root Extract (Turmeric), Morus alba Linn. Fruit Extract (Mulberry), Citrus Sinensis Fruit Extract (Orange), Silybum Marianum Fruit Extract (Milk Thistle), Citrus Sinensis Peel Oil Expressed (Orange)**, Salicylic Acid*, Sorbic Acid*

*Natural Preservation System

**Limonene, Citral

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